About the project
O2S-led technology and marketing for Dan Travel, including full digital marketing, SEO, booking technology and paid search management. Historical Google Ads spend reached approximately $40,000 per month, with Dan Travel ranked among Google's Top 400 advertisers during its high-volume online travel period.
What O2S Media worked on
Full Marketing Leadership, Google Ads, SEO, Web Technology, Travel Search UX, Booking Technology
Technology & development approach
This portfolio entry lists the known, planned or recommended technology associated with the engagement. Custom O2S development is identified separately from third-party WordPress plugins and services.
Technology, Plugins & Custom Development
Here is the technology associated with this project or engagement.
WordPress
Custom O2S Travel Theme
Custom modular travel engine
Hotelbeds integration
Restel / W2M connector architecture
Amadeus reservation workflow
WooCommerce for selected products
SEO destination publishing
Google Ads / paid search management
Analytics and conversion tracking
Stack note: Known O2S / Dan Travel operating history.